L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Lidl et ProVeg lancent en Belgique la campagne « On A Budget », visant à rendre l'alimentation végétale plus abordable. La chaîne de supermarchés associe cette initiative à son…
J’ai pas dû faire des études (de marketing) assez poussées… Car, là, j’avoue que je “cale” sur la nouveauté Pasta Minute. Le sujet n’est pas le produit (c’est assez facile à…
Après une levée de 2 millions d’euros bouclée en début d’année, le spécialiste français des alternatives végétales au fromage Jay&Joy lance une campagne participative sur…
The Oreo and Chips Ahoy! maker is turning to innovation and marketing to woo more consumers inundated with other choices, such as chips and candy.
M&S Food has partnered with award-winning sports broadcaster Laura Woods as part of its Eat Well, Play Well: Grassroots campaign. The campaign helps grassroots clubs in the UK…
Bel’s US general manager Negar Sedghi on capex, GLP 1, healthier snacking – and why AI is reshaping shopping. The post Bel’s Negar Sedghi on capacity, GLP-1 and “marketing to…
Austrian agricultural marketing group AMA has received approval from Germany’s Animal Welfare Initiative for its quality labels.
Arla Foods UK has launched a new long-term brand platform, Feed Life, which consolidates its portfolio of dairy products. This is part of the company’s masterbrand marketing…
The US Food and Drug Administration has authorised the marketing of three new 'JUUL2' e-cigarette products.
Plant-based brand Beyond Meat has launched major campaign Beyond Busy: September Reset, which aims to inspire the UK to implement healthier eating habits. Running from 1…
Timed to the back-to-school season, the campaign reminds parents of the critical role nutrition plays in helping set kids up for a successful day at school. Including milk with…
Ainsley Foods Company highlighted its couscous range last week through a five-day in-store activation fronted by TV chef Ainsley Harriott. The marketing installation will take…
