FREE beer for the nation is being offered by beer brand Budweiser, if England brings home the 2018 FIFA World Cup.
Having served as official beer sponsor of the FIFA World Cup for more than 25 years, Budweiser has pledged to give away millions of bottles of free beer to celebrate and reward the commitment of English football fans via vouchers which can be claimed by those of drinking age in England who visit www.freebudforthenation.co.uk to register as a fan.
Budweiser has also announced former England captain Steven Gerrard as its official World Cup Ambassador for the campaign.
He said: “Everyone is rooting for the boys out in Russia, and it’s important that the fans are recognised for the part they play in the team’s success. Free beer for the nation is a great reward for everyone who brings the country closer together in big sporting moments like this and inspire England to go that extra-mile. I can’t wait to open an ice-cold Bud in July if the team make history. Even better that it’ll be on the house!”
Marketing Manager at Budweiser UK,Rowan Chidgey described the free beer announcement as “a landmark gesture.
He said: “The beautiful game would be nothing without its dedicated fans, and this is our way of thanking all those who never stopped believing. We couldn’t be more excited to be joining forces with such a force in football like Steven too, whose commitment and passion for the game and the fans reflects ours so strongly.”