[In the picture] Colruyt and IKEA throwing raves as a marketing stunt
Last weekend, two completely legal rave parties took place at IKEA and Colruyt stores in Belgium. For both retailers, this was an opportunity to appeal to a younger audience.
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Last weekend, two completely legal rave parties took place at IKEA and Colruyt stores in Belgium. For both retailers, this was an opportunity to appeal to a younger audience.
Colruyt Group continues to invest in its business-to-business operations: on August 5, the eighth Colruyt Professionals location will open in Alleur; this retail format focuses…
Colruyt has announced changes to its Okay Direct format, with plans to close two stores in Ghent and open a new branch in Brussels, Belgium.
Two of the three autonomous Okay Direct stores in Ghent are closing their doors. After several years of testing, Colruyt Group has adopted a new approach: from now on, the…