What a fuel price spike really does to the grocery basket
When gas skyrockets, shoppers turn cautious well before grocery costs actually move, writes Thomas Weinandy of Upside.
Retail news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
GUEST POST: What happens when you actually run an incrementality test?
Mees Frima, partner success manager at Billy Grace, explains why incrementality tests are not to be feared – and what metrics you should really be looking at. The post GUEST POST…
AI is scaling retail media creative, but community signals may determine whether it actually works
New research suggests that the volume of creative being generated by AI is increasing much faster than its quality. The post AI is scaling retail media creative, but community…