‘This will normalize’: What Adidas’ Q3 reveals about the broader footwear market
CEO Bjørn Gulden acknowledged difficulties in the lifestyle footwear market but said growth won’t happen until “the market is clean.”
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Adidas raises guidance again powered by apparel and DTC growth, says GlobalData
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Adidas smashes records, but Europe is falling behind
Adidas is racking up record after record. The German sports giant has seen its quarterly profit soar by 37% and has significantly raised its full-year forecast. Apparel and its…
Adidas’ record Q3 is salt in the wound for Nike
Preliminary figures show revenue reaching $8.1 billion, as the sportswear giant takes “significant” share from its rival.
Adidas raises 2026 profit outlook after record Q3
Sportswear group reports record €7.25bn revenue and €1.01bn operating profit as tariff refund and full-price sales lift margins
Adidas reports record revenue and profit
In the third quarter, Adidas posted both its highest-ever revenue and its highest-ever operating profit. The sporting goods manufacturer is raising its profit forecast for 2026 by…
adidas and ASOS unveil Paris pop-up
ASOS and adidas Original’s have celebrated the launch of their latest collaboration, Collection 05, with an exclusive four day pop-up at the adidas Champs-Élysées store. The…
adidas and Willy Chavarria unveil 90s inspired collection
adidas Originals and American fashion designer Willy Chavarria have unveiled a new collection, inspired by the “gritty energy” of the 1990s. The collection draws on Chavarria’s…
On signs Mbappé as it preps entry into soccer
The superstar, who signed with Nike as a child, will help the Swiss sneaker brand do battle in a sport dominated by Nike and Adidas.
Footasylum x adidas exclusive in-store polka activation at The Trafford Centre 19/09
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Adidas is opening its first ever outlet store in Birmingham
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Dr Martens strengthens product team with Marc Jacobs and Adidas hires
Dr Martens has appointed two senior product executives from Marc Jacobs and Adidas as it steps up investment in design and merchandising.