Carlsberg revives ‘If Carlsberg Did…’ campaign after decade-long absence
Carlsberg has brought back its ‘If Carlsberg Did…’ advertising platform for the first time since 2016 as part of a major summer campaign. Running from 20 July to 31 August,…
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Carlsberg crowned World Cup’s beer winner as rivals miss sales boost
Carlsberg has outperformed its brewing rivals during the Fifa World Cup as the progress of several European teams supported beer sales in its key markets. Morgan Stanley described…
Star power: ‘Celebrity ambassadors ensure we remain part of the conversation’
From Robert Pattison to Jay Park, Carlsberg Asia’s commercial VP Arindam Varanasi dives into what local and regional celebrity ambassadors bring to the drinks giant’s brands…
Carlsberg To Launch Joint Venture With Sapporo Breweries In South-East Asia, Hong Kong
Danish brewer Carlsberg Group has partnered with Japan’s Sapporo Breweries to launch a joint venture across parts of Asia.