Diageo looks to Guinness and premixed cocktails for turnaround
Diageo has unveiled plans to double Guinness production as part of a major turnaround programme, that will also see the drinks giant reduce roles across its global workforce. The…
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Diageo targets US$1bn in savings as Dave Lewis unveils turnaround plan
Diageo has launched a three-year programme to improve efficiency and restore growth under new chief executive Sir Dave Lewis. The drinks group will target an additional US$1…
Be Spring Iced Tea bringing “Scottish freshness” with D2C site and venue partnerships
A new sparkling iced tea, made with water from Scotland’s Loch Katrine, has been launched by former Diageo and Coco-Cola executives. Be Spring Iced Tea has been unveiled by Oscar…