Sazerac to buy German spirits producer Berentzen
The deal with Berentzen Group is expected to broaden both companies’ portfolios, capabilities and reach.
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US Spirits Maker Sazerac Launches Takeover Bid For Germany's Berentzen
US spirits maker Sazerac has launched a takeover offer for all shares of beverage firm Berentzen for €5.55 apiece.
Sazerac Acquires Au Vodka For More Than £300 Million, Source Says
Spirits company Sazerac has completed the acquisition of Au Vodka in a deal that a source familiar with the matter said valued the UK-based vodka and ready...
Sazerac buys shuttered Kentucky distillery to boost spirits production
The Buffalo Trace owner has invested heavily in existing facilities within the state, but acknowledged it wasn’t enough to keep up with demand.
Sazerac enters the soju category with launch of DALHO
Sazerac Co., Louisville, Ky., announced the launch of DALHO Soju in the United States, expanding its global portfolio with its first entry into the fast-growing soju category.
Sazerac buys UK-based canned cocktail brand Au Vodka
The acquisition broadens the BuzzBallz owner's RTD portfolio while opening the door for U.S. expansion.
Wheatley Vodka hits the track with Nascar
Sazerac-owned Wheatley American Vodka has formed a multi-year partnership with The National Association for Stock Car Auto Racing The post Wheatley Vodka hits the track with…
Svedka introduces Vodka Water Cooler
Sazerac-owned Svedka has reimagined the office water cooler for its new ready-to-drink canned Vodka Waters The post Svedka introduces Vodka Water Cooler appeared first on The…
Brown-Forman rejects Sazerac takeover bid
The Jack Daniel's owner said the proposal wasn’t “actionable” months after declining a separate offer from Pernod Ricard.
Brown-Forman turns down ‘unsolicited’ Sazerac offer
Jack Daniel’s owner Brown-Forman has rejected an “unsolicited” acquisition offer from US spirits competitor Sazerac The post Brown-Forman turns down ‘unsolicited’ Sazerac offer…
Jack Daniel’s owner rejects Sazerac takeover approach
Brown-Forman has rebuffed an unsolicited takeover proposal from rival spirits group Sazerac after its controlling family shareholders rejected the approach. The Jack Daniel’s and…
Fireball creates hightops with whiskey pouch
Sazerac-owned Fireball Cinnamon Whisky has released a pair of sneakers with a custom-built compartment designed to hold a Stash Flask The post Fireball creates hightops with…