Smirnoff Ice, Brittany Broski collaborate for Halloween bash
Together, the two are inviting consumers aged 21 and up to embrace the unexpected through original content, limited-edition merch and more surprises.
Beverage news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Smirnoff Ice earns GUINNESS WORLD RECORDS title
Smirnoff Ice just officially earned the GUINNESS WORLD RECORDS title for the Largest Display of Hot Dogs in Put-in-Bay.
Diageo targets $1 billion savings after FY sales decline
The Smirnoff and Johnnie Walker owner reported a net sales decline of 2% for the year ending 30 June 2026 before unveiling $1.2 billion restructuring plan The post Diageo targets…
Struggling Diageo to cut costs by more than a billion
Beverage manufacturer Diageo, owner of Johnnie Walker, Smirnoff, and Baileys, plans to make significant cost cuts following a decline in revenue, while simultaneously investing in…
Smirnoff Ice to make GUINNESS WORLD RECORDS attempt
America’s 250th celebration is not over yet, and Smirnoff Ice is keeping the party going in the most summer-ready way possible: with Red, White & Berry, hot dogs and a shot at…