For any brand, its retail channel is of paramount importance. When British Gas Connected Homes approached DirectionGroup for help defining and implementing the retail offering for their new…
Retail offering helps drive demand for new Hive brand
![](https://fmcg.be/wp-content/uploads/sites/5/2014/10/4416-thumb.jpg)
For any brand, its retail channel is of paramount importance. When British Gas Connected Homes approached DirectionGroup for help defining and implementing the retail offering for their new…