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Adidas is opening its first ever outlet store in Birmingham
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Dr Martens strengthens product team with Marc Jacobs and Adidas hires
Dr Martens has appointed two senior product executives from Marc Jacobs and Adidas as it steps up investment in design and merchandising.
Mercedes and adidas unveils limited edition capsule collection
Mercedes AMG-PETRONAS F1 Team and adidas have unveiled a limited edition capsule collection ahead of the Singapore Grand Prix later this month. The collection is designed to bring…
Toca Boca and adidas’s new collaboration encourages girls to stay in sports
adidas has teamed up with digital game firm Toca Boca to encourage girls to stay in sports. The partnership brings adidas products such as sportswear and accessories to Toca…
Asics pulls ahead of Nike and Adidas
The Japanese sports group Asics is reaping the full benefits of the shift in the sports market, where smaller brands are taking market share away from giants like Nike and Adidas…
Sneaker brand On would rather slow down than sacrifice profit margins
Sports shoe brand On posted lower-than-expected revenue in the second quarter. Growth slowed particularly in the Americas. However, the Swiss challenger to Nike and Adidas refuses…
Adidas raises revenue growth outlook amid World Cup success
The company has attributed the rise to growth across its global business, with the results contributing to a 14% increase in first-half revenues
Adidas appoints Birgit Kretschmer as new CFO
Birgit Kretschmer has been named as the new adidas chief financial officer, effective from September 1 2026. She will be taking over from the current chief financial officer, Harm…
Adidas apparel outshines footwear during World Cup quarter
The brand — which also announced a CFO transition — saw apparel net sales jump 34% in the second quarter.