Lauren Mote on her new role at Bacardi
Bacardi has promoted Lauren Mote to global category director for agave on-trade and its Hacienda Patrón brand home experience The post Lauren Mote on her new role at Bacardi…
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St-Germain sales soar in UK as Hugo Spritz booms
UK sales of Bacardi-owned St-Germain more than doubled in the 12 months to March 2026 as the Hugo Spritz surged in popularity The post St-Germain sales soar in UK as Hugo Spritz…
Martini Vermouth partners with Crazy Pizza
Bacardi-owned vermouth brand Martini has teamed up with Italian restaurant chain Crazy Pizza for the summer across Europe The post Martini Vermouth partners with Crazy Pizza…
Bacardi takes EcoSpirits deal global
Bacardi has become the latest drinks firm to agree a global alliance with EcoSpirits, following Pernod Ricard and Rémy Cointreau The post Bacardi takes EcoSpirits deal global…
Becky G designs Patrón Tequila bottle
Bacardi-owned Patrón has teamed up with Becky G to create a limited edition Tequila bottle supporting a rainwater project in Mexico The post Becky G designs Patrón Tequila bottle…