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Kendall Jenner’s 818 Tequila is ready to take on Gen Z after Sazerac deal
Months into its partnership with the Fireball owner, the celebrity-backed spirits brand is rapidly expanding and on pace to deliver its biggest sales year.
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Fireball Cinnamon Whisky introduces Torch'd Vanilla
Fireball Cinnamon Whisky unveiled its limited-edition Fireball Torch'd Vanilla, which blends rich vanilla, toasted marshmallow, smoky oak and warm baking spice.
Fireball creates hightops with whiskey pouch
Sazerac-owned Fireball Cinnamon Whisky has released a pair of sneakers with a custom-built compartment designed to hold a Stash Flask The post Fireball creates hightops with…
Fireball drops Fireball Sneaks, Stash Flask
Fireball Cinnamon Whisky, Louisville, Ky., is rewriting the rules of footwear with the launch of Fireball Sneaks, limited-edition sneakers featuring a custom-built compartment…