NielsenIQ

United States · HQ Chicago
FMCG services
Founded
1923
Employees
≈30,000
Revenue
≈$5bn
Listing
Private

About NielsenIQ

The measurement company behind most FMCG market-share data, tracking retail sales across Europe and merged with GfK in 2023. Brand and category teams across the industry plan against its panels.

Key brands

NielsenIQ GfK

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