Inside PepsiCo’s functional food strategy
The CPG giant aims to let consumers personalize their health through a range of options from Doritos without artificial dyes to Propel with protein and fiber.
Actualité européenne des PGC
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Cheez-It flexes with protein-loaded cheese cracker
The Mars-owned brand is the latest to add the nutrient to mainstream snack brands, joining Goldfish, Eggo and Doritos.
PepsiCo to hike prices on some Doritos and Ruffles as costs rise
PepsiCo is set to increase prices across some of its snacking portfolio due to higher commodity, packaging and logistics costs. The company confirmed that prices on selected…
GLP-1 drugs put $73B in global food value at risk, report finds
PepsiCo’s Lay’s is the most exposed food brand, with Doritos, Hershey’s, Cheetos, Kellogg’s and Reese’s also vulnerable, Brand Finance determined.
GLP-1 drugs put $73B in global food value at risk, report finds
PepsiCo’s Lay’s is the most exposed food brand, with Doritos, Hershey's, Cheetos, Kellogg's and Reese's also vulnerable, Brand Finance determined.
PepsiCo revs up experiential marketing with five-year Silverstone deal
PepsiCo has revealed the signing a five-year partnership with Silverstone, with an eye to turning major sporting events into immersive brand experiences for Pepsi, Doritos and…
PepsiCo recalls Doritos Chilli Heatwave over undeclared ingredients
PepsiCo has recalled selected packs of Doritos Chilli Heatwave after some were found to contain milk that was not listed in the ingredients. The recall affected 180g and 140g…