Crocs hatches new mascot Niles to enrich brand storytelling
The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
European FMCG news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Customer loyalty is virtually nonexistent in food retail
Belgian shoppers deliberately spread their purchases across different supermarket chains, according to figures from YouGov. Supermarkets typically capture barely one-fifth of…
La Place brand to disappear from Jumbo supermarkets
Jumbo is preparing to phase out the La Place brand—a move resulting from the spin-off of the restaurant chain of the same name two years ago. The Jumbo and Jumbo’s private-label…
RedPop® Brings The ‘Snack Me’ Spirit To The Summer
From its collaboration with Supergirl to its digital campaign, RedPop® brings its rebellious spirit to the world of snacking.
“The crooked supermarket” wants to save 100,000 kilos of rejected produce
During Waste-Free Week, No Waste Army is opening a pop-up supermarket at Utrecht Central Station featuring fruits and vegetables that regular supermarkets reject because of their…
Asda tops ‘fresh food shelf life’ survey
In a bid to find out which supermarket delivers the freshest food, consumer group Which? deployed mystery shoppers to order 29 fresh groceries from locations across the UK. Asda…
Ikea to launch member-to-member second-hand marketplace
New platform follows growing consumer interest in furniture resale and circular economy models
UK supermarket sales growth eases to 3.1% post World Cup
Hot weather and convenience stores sustain momentum as summer holiday season begins
Morrisons cuts almost 5,000 jobs as debt and losses rise
The supermarket chain reported a workforce reduction during turnaround push
IKEA launches second-hand marketplace
IKEA is launching a second-hand marketplace in the UK for the sale of preloved IKEA goods. The post IKEA launches second-hand marketplace appeared first on InternetRetailing.
Champion names BTS member as new face of global campaign
American sporting brand Champion has named BTS’s V as its latest brand ambassador. The K-pop boyband member will be the face of the brand’s new ‘True Champion’ marketing drive…
Pilgrim’s Europe agrees deal to acquire Walkers Deli & Sausage
Pilgrim’s Europe has agreed to acquire Walkers Deli & Sausage Company from Samworth Brothers. The transaction remains subject to Competition and Markets Authority approval and…