Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Dr. Oetker has renewed its partnership with the Radio Times Book Club for a second year after its debut campaign delivered a 27 per cent increase in brand favourability. The…
Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.
Groupe Casino has announced that it is rebranding under a new name 'Plesio' - a Greek word meaning 'proximity'.
Latvia, a member of the European Union and NATO, has emerged as one of the top five importers of Russian grain this marketing season.
Spain’s DIA is rolling out a range of products inspired by the Gremlins films, as part of a gamification and nostalgia campaign.
The campaign aims to position minimally processed foods as a better bargain for consumers.
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.
Retailers and brands may be missing out on sales by concentrating holiday advertising around Black Friday and Cyber Monday, research suggests. The post Retailers urged to rethink…
Tesco-owned Booker has rolled out more than 500 digital advertising screens across 100 UK wholesale sites, turning its cash-and-carry estate into a new retail media network aimed…
Tesco-owned Booker has rolled out more than 500 digital advertising screens across 100 UK wholesale sites, turning its cash-and-carry estate into a new retail media network aimed…
One Stop has cut or held the prices of 61 everyday products as part of a new value campaign, with reductions of up to 17 per cent. The convenience retailer…
Fresh salad brand Florette has announced a campaign to support Breast Cancer Now and CoppaFeel! by raising awareness and encouraging shoppers to back the cause. The new Tickled…
