World Cup – VOG’s Line-Up To Score Goals
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European FMCG news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Access To Affordable Energy A 'Priority' For Retail And Wholesale - EuroCommerce
EuroCommerce noted that the plan offers a positive initial step but requires cost-effective and incentive-based guidelines.
Etsy’s VP of brand marketing: “We’re not chasing culture, we’re moving with it”
Etsy aims to shine a light on sellers named Jeff in its latest campaign, showing consumers that there are non-billionaire Jeffs they can shop from. The marketplace’s VP of brand…
Billa Czechia Rolls Out New Ice Cream And Confectionery Private-Label Brand
Billa Czechia has launched Milora, a new private label range that offers the experience of artisanal pastry shops and ice cream parlours.
SPAR Slovenia Promotes Zero-Waste Shopping For Plastic-Free July
In recognition of plastic-free month in July, SPAR Slovenia has intensified its efforts to reduce single-use plastics.
Supermarket Income REIT Raises £100m To Fund Acquisition Of Grocery Assets
Supermarket Income REIT has raised £100m in equity issue to fund the acquisition of a pipeline of nine UK grocery assets worth £216m.
“No points, no coupons, no stress”: Aldi launches a campaign against loyalty apps (but not in Belgium)
In a remarkable joint advertising campaign, Aldi Nord and Süd are taking a strong stand against the complexity of loyalty apps in their home market. However, the discount chain…
Spain's Covirán Rolls Out 'Origen' And 'Plus' Store Formats Across 14 Locations
Covirán continued to expand its retail network with the opening, reopening, and renovation of fourteen supermarkets in June.
Primark launches major price offensive
In 19 markets, Primark is lowering the prices of hundreds of popular items in women’s, men’s, and children’s fashion. With a new campaign, the retailer aims to continue…
High investments keep Picnic in the red
The Dutch online supermarket Picnic, which also operates in Germany and France, grew by a quarter last year but continues to incur substantial losses. “Profitability will come…
Little Moons invests millions in TikTok-led frozen snacking campaign
Little Moons has launched a £2m marketing campaign as the mochi ice cream brand looks to strengthen its position in the frozen snacking category. The campaign expands the brand’s…
Carlsberg crowned World Cup’s beer winner as rivals miss sales boost
Carlsberg has outperformed its brewing rivals during the Fifa World Cup as the progress of several European teams supported beer sales in its key markets. Morgan Stanley described…