C4 launches beer-flavored energy drink
The Nutrabolt-owned brand is making a big bet to enter an emerging wellness niche within the nonalcoholic beer sector.
Beverage news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Spar Scotland launches £50,000 giveaway for shoppers
Participating brands include Birds Eye, BrewDog, Budweiser and Echo Falls
Coca-Cola’s bet to relaunch Mr Pibb is paying off
The recently revived brand was the fastest growing soda in 2026, according to Morning Consult.
Aapa secures Asda and WHSmith listings nationwide
Soft drinks challenger brand Aapa has launched national distribution across Asda and WHSmith simultaneously, as it targets a new space between soft drinks and functional…
Parfetts refurbs and relaunches the first ever Go Local store
Spring Gardens has added food-to-go, an additional chiller and a rear-illuminated spirits display
Zevia activist investor calls for sale of better-for-you soda brand
Kanen Wealth Management says the company has missed out on “the category it helped create.”
poppi’s marketing director on turning Love Island buzz into UK growth
poppi is betting on bold branding, a tightly defined Gen Z consumer and culture-led partnerships to stand out in a fiercely competitive category. UK marketing director Stephanie…
Lewis bets on Guinness and RTDs in Diageo recovery strategy
Sir Dave Lewis is going deep with cost cutting at Diageo, but he is also intent on restructuring the business to unlock greater value from its portfolio, writes Ron Emler. The…
Is wine good for you? Here’s what the evidence says
Between WHO warnings and NHS guidelines lies a complex truth about wine, health and why humans have never stopped drinking it. Gabriel Stone considers the effect of booze on your…
NIO Cocktails bets on UK under new owner
NIO Cocktails is under new ownership following the closure of Diageo’s Distill Ventures and a subsequent restructuring of the business The post NIO Cocktails bets on UK under new…
Energy drinks ban could cost c-stores £9,000 a year
Stores that currently sell energy drinks to under-16s could lose around £175 a week in sales, according to Better Retailing modelling
The winery betting on the ‘next chapter’ for cool-climate Australian wine
Having made its name on the cool slopes of Adelaide Hills, Bird in Hand is expanding the operation to Tasmania. Founder Andrew Nugent explains how it meets the market’s need for…