Younger Germans Turn To Social Media For Product Information, Older Consumers To Leaflets
Advertising preferences differ significantly between generations in Germany, according to a recent consumer study by Simon-Kucher.
European FMCG news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Opinion: Why drinks brands can’t buy their way onto your feed anymore
For many drinks brands, 2026 marks a fundamental change in how social media works for them. With the latest high fat, sugar, or salt (HFSS) advertising restrictions now in force…
ChatGPT targets conversions: what OpenAI’s advertising push means for retail media
OpenAI is turning advertising inside ChatGPT from an experimental awareness channel into a performance marketing platform – a move that could divert budgets from search, social…
Creative industries write to UK government to stop plans for advertising on BBC audio content
The creative industries have called upon the UK government to stop plans that would allow the BBC to run advertising on its audio content in the UK in an letter. The letter was…
Jaded London ad banned for ‘glamourising’ smoking
The Advertising Standards Authority has banned an advert from clothing brand Jaded London for “glamourising” smoking. The email, which appeared on 27 May 2026, was flagged by a…
Costcutter Cadbury Easter webpage breaches ASA rules
The ASA ruled the webpage did not qualify for the brand advertising exemption because it showed specific Cadbury Easter products
Google Zero – retail media’s clickless reckoning?
AI is replacing the click with an answer, recommendation and, increasingly, a completed transaction. That threatens retailers’ audiences and Google’s traditional advertising model…
Outdo works with Transport for London to open up small format advertising sites outside of London Underground stations for SMEs and local businesses
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Transport for London opens up small format ad sites outside underground stations, enhancing its OOH ‘local layer’
Local London businesses are set to gain further access to advertising opportunities across London’s Underground network, after Outdo secured a new contract to operate poster…
GIPHY adds Koddi machinery to enhance shareable GIFs-as-commerce-media offering
Sharable GIF platform GIPHY is adding Koddi’s commerce media infrastructure and LiveRamp’s audience capabilities to its advertising platform, giving brands more sophisticated ways…
Carlsberg revives ‘If Carlsberg Did…’ campaign after decade-long absence
Carlsberg has brought back its ‘If Carlsberg Did…’ advertising platform for the first time since 2016 as part of a major summer campaign. Running from 20 July to 31 August,…
“No points, no coupons, no stress”: Aldi launches a campaign against loyalty apps (but not in Belgium)
In a remarkable joint advertising campaign, Aldi Nord and Süd are taking a strong stand against the complexity of loyalty apps in their home market. However, the discount chain…