Campbell’s heats up digital focus amid marketing reformulation
Channels including social, influencer and e-commerce will command 85% of working media budgets as the food maker tries to meet modern consumer tastes.
Food news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Schouten Europe Supports More Plant-Based Foods In The Netherlands
Dutch plant-based food company Schouten Europe has voiced its support for a national action plan for more plant-based food.
Galaxy Chocolate opens “UK’s tiniest bakery” installation
Galaxy opened a tiny bakery marketing installation in London yesterday to mark the launch of its two new flavours, Millionaire Crumble and Cinnamon Swirl. The brand invited bakery…
Nestle CEO Blames Higher Prices On Middle East Conflict
Nestle is raising prices, reformulating products and cutting items consumers are unwilling to pay more for as it tackles higher costs.
Taking The Biscuit – McVitie’s Targets €1.1bn With Chinese Expansion
British brand McVitie’s is moving beyond its traditional biscuit roots, launching a localised snacking strategy in China.
How Mondelēz wants to ‘shake up’ snacking with cookies
The Oreo and Chips Ahoy! maker is turning to innovation and marketing to woo more consumers inundated with other choices, such as chips and candy.
Cravy For You – Delhaize Launches Street Food Concept In Luxembourg
Delhaize has launched in-store street food concept Cravy in Luxembourg and plans to scale it across the entire store network.
Falkland Franchise – Iceland First-Ever High-Street Brand To Open On Islands
Frozen-food retailer Iceland Foods, partnering with Kelper Stores, will open its first store on the Falkland Islands in December.
Holy Moly takes avocado dips to first market outside Europe
Holy Moly is taking its avocado dips to Australia, the UK-based company’s first international market outside of Europe. The post Holy Moly takes avocado dips to first market…
Barilla snaps up high-protein mac and cheese brand Goodles
Barilla has agreed to acquire US high-protein mac and cheese brand Goodles as the pasta giant looks to bolster its presence in the fast-growing better-for-you food market…
AB Foods Says Primark To Offer Home Delivery In UK
AB Foods said its Primark clothing business, which it plans to spin off next year, will offer home delivery in the UK in the future.
Structural Shifts Drive Long-Term Private-Label Growth – Rabobank
Food prices and frugality are not the sole drivers of the expanding market share of store brands across Europe, notes Rabobank.