Coca-Cola’s namesake soda won big at the World Cup
CEO Henrique Braun said the 5% volume increase, the brand’s largest in nearly 20 years, reflects how the beverage giant is using innovation and market insights to drive growth.
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CEO Henrique Braun said the 5% volume increase, the brand’s largest in nearly 20 years, reflects how the beverage giant is using innovation and market insights to drive growth.
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Although beverage alcohol is experiencing a growth slump, ready-to-drink (RTD) cocktails remain the bright spot in the market giving spirits brands a wide range of opportunities…