Heineken seeks majority stake in hard seltzer brand Stëlz
Heineken wants to increase its minority stake in the beverage brand Stëlz to a majority stake. The brewer emphasizes that a full takeover is not currently in the plans.
Beverage news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
JOLENE Coffee Red Velvet, Salted Caramel and Hazelnut
JOLENE announced a continued brand expansion with the release of its first new flavors since launch: Red Velvet, Hazelnut and Salted Caramel.
OLIPOP releases limited-edition flavor
OLIPOP launched a new, limited-edition flavor: Caramel Apple, inspired by one of the season’s most iconic treats.
BUM Energy teams up with country star Ella Langley
BUM Energy announced a limited-edition collaboration with breakout country music star Ella Langley.
The fastest-growing food and beverage brands of 2026
Only 14% of brands saw growth in purchasing intent among consumers, with legacy players securing the biggest boost, according to Morning Consult.
Boston Beer hires tech-savvy CMO to hone data-driven marketing
Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
2024 Gnarly Head x Grateful Dead Lodi Old Vine Zinfandel debuts
The 2024 Gnarly Head x Grateful Dead Lodi Old Vine Zinfandel debuts this month in a commemorative bottle with a collectible, peel-off sticker label featuring the Grateful Dead’s…
Wine Coolers In Supermarkets And In-Store Restaurants
Liebherr wine coolers feature individually adjustable temperature zones, allowing you to store white, red, and sparkling wines simultaneously.
Living Things unveils biggest marketing campaign
Probiotic soda brand Living Things has launched its biggest marketing campaign, ‘Refresh Your Inner Thing’, which marks a milestone in its overall growth. The mass media campaign…
Colruyt Unveils Limited-Edition Burgundy To Celebrate Historic Winery Partnership
Colruyt has launched of a limited special-edition wine bottle to celebrate 65 years of collaboration with Domaines Albert Bichot.
Dash set to launch nationwide at Greggs
Soft drinks brand Dash has secured a retail listing at Greggs and is set to roll out across 550 stores nationwide, which marks a major milestone. The retail listing at…
Bruichladdich Distillery Octomore 17 Series
Bruichladdich Distillery announced its highly anticipated annual Octomore series, available nationwide.