PepsiCo revs up experiential marketing with five-year Silverstone deal
PepsiCo has revealed the signing a five-year partnership with Silverstone, with an eye to turning major sporting events into immersive brand experiences for Pepsi, Doritos and…
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
PepsiCo has revealed the signing a five-year partnership with Silverstone, with an eye to turning major sporting events into immersive brand experiences for Pepsi, Doritos and…
Excise tax on spirits in Australia has climbed to AU$110.15 (US$77.50) per litre of pure alcohol after the country's latest hike on Monday The post Australia warned of…
Belgian supermarket chain Delhaize is expanding its range of non-alcoholic drinks through product innovations and partnerships.
India-based spirits company Black Tiger Distilleries has created a 100% agave Tequila brand for its domestic market The post Black Tiger Distilleries eyes Indian drinkers with new…
Coca-Cola lost market share in India in the second quarter, its CFO said, as the company grapples with high costs for aluminium.
Diageo’s Moët Hennessy alliance faces scrutiny as weaker returns and complex ties add pressure on new CEO Dave Lewis.
Italian food company Compagnia del Gusto Holding has acquired Jascots Wine Merchants from Freixenet Copestick, it was announced this morning. The post Italian company enters UK…
Fells MD Euan Mackay tells Sarah Neish what it takes to succeed in the UK market – and why winning over the on-trade requires some razzle-dazzle. The post The Big Interview: Euan…
Wildfires, drought and heatwaves intensify pressure on Bordeaux vineyards as the region saw one of its earliest harvests.
Anheuser-Busch InBev's shareholder E.P.S. is selling about 10 million shares in the Belgian brewer, according JPMorgan Securities.
Mexican beverage and retail company FEMSA reported annual revenue growth of 9.3% for its second quarter of 2026.
The ex-CEO of Pernod Ricard Africa, Grégory Leymarie, will join Rémy Cointreau as its first global managing director of emerging markets The post Rémy Cointreau hires ex-Pernod…