Major Food Brands Including Mondelēz Join Flexible-Packaging Recycling Trial
In Belgium, Mondelēz, PepsiCo and Pladis have teamed up to test digital watermarking in flexible food packaging recycling.
European FMCG news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
GANNI and Hunter team up for first weather-ready collaboration
GANNI and Hunter have launched their first limited-edition collaboration, combining Hunter’s British heritage in weather-ready design with GANNI’s Copenhagen aesthetic.
Southern Glazer’s report names growth opportunities
Southern Glazer’s Wine & Spirits released its inaugural Raise the Bar: H2 2026 Edition, a new trends report from the company’s Commercial Intelligence team examining the forces…
BUM Energy teams up with country star Ella Langley
BUM Energy announced a limited-edition collaboration with breakout country music star Ella Langley.
TruMoo teams with Universal for Limited-Edition Banana low-fat milk
Available beginning early September for a limited time, TruMoo Limited-Edition Banana lowfat milk combines the joyful spirit of the Minions with the creamy taste families expect…
Estée Lauder appoints new heads of technology and Amazon lead
The Estée Lauder Companies has expanded the roles of two members of its executive team as part of its ongoing digital and business transformation.
BrewDog enters five-year Leicester Tigers partnership
BrewDog has teamed up with rugby union club Leicester Tigers, becoming the official beer partner during 2026-27. The new partnership will involve marketing activations, as well as…
Müller teams up on yogurt NPD with Mondelez, Pladis
Müller has worked with snacks giants Mondelez International and Pladis on new yogurts set to go on sale in the UK. The post Müller teams up on yogurt NPD with Mondelez, Pladis…
NFL Alumni Association teams with Oobli
At the center of the partnership is Oobli Inside, a new consumer-facing platform that identifies food and beverage products made with Oobli's non-GMO sweet proteins.
Nectar partners with Ambassador Cruise Line
Multi-partner loyalty programme Nectar has teamed up with Ambassador Cruise Line to allow members to spend and collect points on cruise holidays. Nectar members will be able to…
Guinness, Notre Dame release limited-edition cans
The Fighting Irish and Guinness are teaming up again as Guinness extends its partnership with Notre Dame Athletics. Guinness also is reintroducing its limited-edition Notre Dame…
JD Sports uncovers multi-million-pound growth opportunity from personalised offers
JD Sports has identified a multi-million-pound opportunity for growth through personalising its customer offering after teaming up with AI-powered actionable intelligence company…