Boston Beer hires tech-savvy CMO to hone data-driven marketing
Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
Beverage news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Wine Coolers In Supermarkets And In-Store Restaurants
Liebherr wine coolers feature individually adjustable temperature zones, allowing you to store white, red, and sparkling wines simultaneously.
Living Things unveils biggest marketing campaign
Probiotic soda brand Living Things has launched its biggest marketing campaign, ‘Refresh Your Inner Thing’, which marks a milestone in its overall growth. The mass media campaign…
Colruyt Unveils Limited-Edition Burgundy To Celebrate Historic Winery Partnership
Colruyt has launched of a limited special-edition wine bottle to celebrate 65 years of collaboration with Domaines Albert Bichot.
French Wine Output Among Lowest In 30 Years After Heatwaves
France is likely to produce one of the lowest amounts of wine in the last three decades, with champagne output set to halve this year.
Arizona Beverages inks deal to bring Italian sparkling water to US
The deal includes an exclusive line of flavored sparkling waters catered to the U.S. market.
BrewDog enters five-year Leicester Tigers partnership
BrewDog has teamed up with rugby union club Leicester Tigers, becoming the official beer partner during 2026-27. The new partnership will involve marketing activations, as well as…
Non-Alcoholic Drink Producer Kofola Delivers 16% EBITDA Growth In Q2
Kofola, a CEE-based non-alcoholic drink producer, reported annual revenue growth of 7.7% during the first six months of 2026.
Coca-Cola Renews Partnership With Football Club Paris Saint-Germain
Coca-Cola has renewed its global partnership with football club Paris Saint-Germain for a further three years.
Athletic Brewing appoints new CMO amid marketing push
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
Vietnam Coffee Prices Tepid Post-Holiday, Higher Premiums In Indonesia
Robusta coffee prices in Vietnam fell further this week on tepid trade and soft demand after the country's long national holiday.
AG Barr Names Darren Shapland As New Chair
UK soft drinks maker AG Barr has appointed Darren Shapland as its new chair of the board and non-executive director, effective 1 September.