Adidas raises 2026 profit outlook after record Q3
Sportswear group reports record €7.25bn revenue and €1.01bn operating profit as tariff refund and full-price sales lift margins
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Mercedes and adidas unveils limited edition capsule collection
Mercedes AMG-PETRONAS F1 Team and adidas have unveiled a limited edition capsule collection ahead of the Singapore Grand Prix later this month. The collection is designed to bring…
Adidas’ World Cup victory comes at a price
The World Cup delivered Adidas more than substantial growth in the second quarter. However, there has also been criticism: the (too?) high marketing investments are weighing on…