Amstel unveils refreshed visual identity
Amstel has launched a refreshed visual identity that aims to showcase the brand as a premium option within the beer category. The new visual identity features a redesigned logo…
European FMCG news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
![[In the picture] Premium brands set the tone in new Douglas flagship store](data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20800%20500%27%20preserveAspectRatio%3D%27xMidYMid%20slice%27%3E%3Cdefs%3E%3ClinearGradient%20id%3D%27g%27%20gradientTransform%3D%27rotate%28175%20.5%20.5%29%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%23e0619b%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%23912a63%27%2F%3E%3C%2FlinearGradient%3E%3CradialGradient%20id%3D%27b%27%20cx%3D%270.5%27%20cy%3D%270.5%27%20r%3D%270.5%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270.35%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270%27%2F%3E%3C%2FradialGradient%3E%3C%2Fdefs%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27url%28%23g%29%27%2F%3E%3Cellipse%20cx%3D%27632%27%20cy%3D%27295%27%20rx%3D%27400%27%20ry%3D%27250%27%20fill%3D%27url%28%23b%29%27%2F%3E%3Cg%20fill%3D%27%23ffffff%27%20opacity%3D%270.14%27%20transform%3D%27translate%28500%20200%29%20scale%2814%29%27%3E%3Cpath%20d%3D%27M12%203s6%206.6%206%2011a6%206%200%201%201-12%200c0-4.4%206-11%206-11z%27%2F%3E%3C%2Fg%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27%23000000%27%20opacity%3D%270.04%27%2F%3E%3C%2Fsvg%3E)
[In the picture] Premium brands set the tone in new Douglas flagship store
In Amstelveen, the Netherlands, Douglas opened a “Luxury Flagship Store” featuring a revamped store design with a luxurious look and extra space for premium brands and K-Beauty.