Bel Group Unveils Digital Twin Of Cheese Brand
Bel Group has unveiled a ‘digital twin’ of its flagship processed cheese brand The Laughing Cow in collaboration with Dassault Systèmes.
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![[Interview] “The right choices aren’t always the easiest” (Jean-David Thumelaire, Bel Group Benelux)](data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20800%20500%27%20preserveAspectRatio%3D%27xMidYMid%20slice%27%3E%3Cdefs%3E%3ClinearGradient%20id%3D%27g%27%20gradientTransform%3D%27rotate%28144%20.5%20.5%29%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%231f9d55%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%230b6b3a%27%2F%3E%3C%2FlinearGradient%3E%3CradialGradient%20id%3D%27b%27%20cx%3D%270.5%27%20cy%3D%270.5%27%20r%3D%270.5%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270.35%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270%27%2F%3E%3C%2FradialGradient%3E%3C%2Fdefs%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27url%28%23g%29%27%2F%3E%3Cellipse%20cx%3D%27304%27%20cy%3D%27335%27%20rx%3D%27400%27%20ry%3D%27250%27%20fill%3D%27url%28%23b%29%27%2F%3E%3Cg%20fill%3D%27%23ffffff%27%20opacity%3D%270.14%27%20transform%3D%27translate%28500%20200%29%20scale%2814%29%27%3E%3Cpath%20d%3D%27M12%203c1.7%202%202%204%201%206%203-1%205%200%206%202-2%204-5%206-8%205v5h-2v-5c-3%201-6-1-8-5%201-2%203-3%206-2-1-2-.7-4%201-6%201%201.5%202%203%202%203s1-1.5%202-3z%27%2F%3E%3C%2Fg%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27%23000000%27%20opacity%3D%270.04%27%2F%3E%3C%2Fsvg%3E)
[Interview] “The right choices aren’t always the easiest” (Jean-David Thumelaire, Bel Group Benelux)
Cheese maker Bel Group is transforming into a snack company that aims to help consumers make the transition to healthier and more sustainable eating habits. “We can be part of the…
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Cécile Beliot-Zind, chief executive of Bel Group, tells Rose Costello that retailers are key to achieving a healthier planet.