Danone joins Nestlé, Coca-Cola in revising recycling labels after EU greenwashing probe
The Evian owner committed to specifying what parts of its water bottles are made from 100% recycled plastics and will refrain from misleading marketing.
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Coca-Cola unveils campaign highlighting local businesses
Coca-Cola has launched a new campaign, Local Royalty, which aims to highlight the important contributions from local business owners. The business commissioned royal portrait…
Sprite launches basketball on-pack promotion
Coca-Cola Europacific Partners (CCEP) has launched a new Sprite on-pack promotion in partnership with the NBA. Running from November 2026 to March 2027, there will be…
Coca-Cola puts consumers in charge of Christmas Truck tour in new festive campaign
Coca-Cola has launched a new consumer-led Christmas campaign, giving the public the chance to vote for where its iconic Christmas Truck will visit for the first time. The brand is…
CCEP launches golden ticket campaign
Coca-Cola Europacific Partners (CCEP) has announced a major promotion across wholesale and independent convenience in a ready-to-drink campaign. The drinks manufacturer is…
Coca-Cola launches Premier League campaign featuring Central Cee
Coca-Cola has launched its new Premier League campaign for the upcoming 2026/27 season to boost visibility and overall sales during the major sporting occasion. The new campaign…
Co-op and Coca-Cola bring back ‘Meals That Matter’ campaign for Special Olympics GB
Co-op, Coca-Cola Europacific Partners and Special Olympics Great Britain have relaunched their ‘Meals That Matter’ campaign, with 5p from every qualifying lunchtime meal deal…
Coca-Cola unveils ‘Counter Cultures’ marketing campaign
Coca-Cola has launched a major marketing campaign, Counter Cultures, which highlights the families behind Britain’s community-owned businesses. This move builds on last year’s The…