Kellogg’s backs STV’s Big Scottish Breakfast campaign
Kellogg’s has announced a partnership with STV to support the Children’s Appeal breakfast campaign for the 4th consecutive year. The cereal giant is set to match every £1 raised…
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Express nods to its Y2K heyday in campaign that unites fashion, music
Chief Marketing Officer Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
US wine industry risks losing ground without collective marketing
While regional trade organisations “do excellent work”, the US wine trade "does not do a fantastic job" of collective marketing, says agency founder behind anti-prohibitionist…
Budweiser owner AB InBev beats forecasts as World Cup boosts demand
Budweiser owner AB InBev has reported stronger-than-expected second-quarter sales and profits, boosted by demand across the Americas and its sponsorship of the Fifa World Cup. The…
Coca-Cola unveils ‘Counter Cultures’ marketing campaign
Coca-Cola has launched a major marketing campaign, Counter Cultures, which highlights the families behind Britain’s community-owned businesses. This move builds on last year’s The…
‘The only way to build a wine brand is by making fewer bottles than the market needs’
Success on La Place’s Hors Bordeaux campaign is a way to build brands and boost access for wineries, but as Sebastián Zuccardi, owner and winemaker at Argentina’s Familia…
Aldi tops retail ‘Creator World Cup’ as brands sidestep sponsorship costs
Aldi generated the largest share of UK retail creator content surrounding the 2026 FIFA World Cup, beating eBay, Boots, Marks & Spencer and Tesco despite holding no official…
Phizz, #1 brand in UK’s fastest growing wellbeing category, recruits Thom Nowell as marketing director
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Decathlon launches ‘Middle Aisle’ in discounter push
Decathlon has introduced its own version of the famed ‘Middle Aisle‘ promotion across its UK and Ireland stores, websites and app. The company’s new value-focused offer will…
St Helen’s Farm marks 40 years with charity packaging campaign
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Primark launches major price offensive
In 19 markets, Primark is lowering the prices of hundreds of popular items in women’s, men’s, and children’s fashion. With a new campaign, the retailer aims to continue…
Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.