Superdrug teams up with Faye Winter for safer aesthetics campaign
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Retail media hits £2bn as UK ad spend jumps 32% in H1
Online retail media grew faster than any other category in the UK digital advertising market during the first six months of 2026. The post Retail media hits £2bn as UK ad spend…
Barry Callebaut puts internal leader at the helm in Benelux
Barry Callebaut has promoted Stefanie De Roover to Managing Director of Benelux. De Roover was previously head of marketing for the Benelux region and will now take the helm of…
Marieke Gouda launches brand refresh
The fresh new look features rich colors, a fun & bold typeface, and a modern look designed to stand out on the artisan cheese shelf, the company said.
Huel falls foul of UK ad watchdog over health claims
Huel has been rapped by the UK advertising watchdog after an online video was ruled “irresponsible” and found to feature unauthorised health claims. The post Huel falls foul of UK…
The Very Group appoints Beckie Crane-Stanion as marketing director
Crane-Stanion brings over a decade of experience in the brand and retail sector, spanning fashion, sport and beauty
Wayfair ups investment in sports for values-focused brand platform
The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.
Burberry unveils 170th anniversary portrait series
Burberry has unveiled a new campaign featuring its outwear offerings to mark 170 years of the fashion house. Burberry’s founder Thomas Burberry was inspired by the British weather…
McDonald’s pilots retail media network in billion-dollar advertising push
McDonald’s has been trialling a new media network in the States, as the fast-food giant looks to turn its digital and physical customer touchpoints into a new advertising revenue…
Back Market highlights ‘hidden costs’ of manufacturing new smartphones in latest campaign
Back Market calls out the “hidden costs” of producing new smartphones in a new campaign. The marketing drive centres on the question- Do you know how heavy your phone truly is? A…
Gap rolls out ‘fashiontainment’ strategy with boy band collaboration
A multiyear deal with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.
Dr. Oetker partners with Family Action to ‘get more families baking’
Dr. Oetker has teamed up with national charity Family Action to launch a new campaign aimed at helping more families bake together. The Helping Families Rise partnership will…