Kraft Heinz focuses innovation to address ‘unmet’ consumer diet needs
Lactose-free Philadelphia cream cheese and clean-label Heinz ketchup could attract consumers previously unable to engage with the food giant’s portfolio.
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Kraft Heinz pours nearly $100M more into innovation to drive turnaround
Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.
Leftovers: Philadelphia rings in lactose-free cream cheese | Cheez-It launches first beer collab with Coors Light
The Kraft Heinz brand is positioning the innovation as a cheaper alternative to other options on the market, while Pringles collaborates with Buffalo Wild Wings on sauce-inspired…