Smyths Toys launches Belgian online store
Ahead of the opening of its first brick-and-mortar store in Belgium, Smyths Toys, the Irish toy giant, has already launched its Belgian online store. A launch promotion is running…
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Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
RedPop® Brings The ‘Snack Me’ Spirit To The Summer
From its collaboration with Supergirl to its digital campaign, RedPop® brings its rebellious spirit to the world of snacking.
Pimentae aims for £1m with first crowdfund
Tequila-based ready-to-drink brand Pimentae will launch its first crowdfunding campaign next week with a target of £1 million (US$1.3m). The post Pimentae aims for £1m with first…
Jameson teams with NFL as global sponsor amid spirits market struggles
The Pernod Ricard brand will have exclusive marketing rights as the official spirits sponsor of the league, which is continuing its international push.
Cutty Sark campaign encourages adventure
La Martiniquaise-Bardinet’s Cutty Sark has launched a marketing campaign celebrating the blended Scotch brand's 'adventurous' spirit The post Cutty Sark campaign encourages…
Beefeater taps Jamiroquai for 0.0% campaign
Gin brand Beefeater has teamed up with Jamiroquai to reimagine the British band's Virtual Insanity video with its non-alcoholic expression The post Beefeater taps Jamiroquai for…
BTS star and Jinro launch first global campaign
Korean soju Jinro has unveiled its first global campaign, featuring the brand's newly appointed ambassador, V of BTS The post BTS star and Jinro launch first global campaign…
Cutwater taps Parker Posey for summer campaign
Anheuser-Busch's ready-to-drink brand Cutwater has teamed up with actor Parker Posey to 'redefine' summer hosting with Long Island Iced Tea The post Cutwater taps Parker Posey for…