Jameson teams with NFL as global sponsor amid spirits market struggles
The Pernod Ricard brand will have exclusive marketing rights as the official spirits sponsor of the league, which is continuing its international push.
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Columbia Sportswear calls off the search for the edge of the earth
Columbia Sportswear’s CEO Tim Boyle has officially called off the search for the edge of the earth. This is the last instalment in its ‘Expedition Impossible’ campaign which…
Lush, Hamleys, Space NK and Very shortlisted for marketing Retail Excellence Awards
Retail’s standout marketing teams, brand partnerships, Christmas campaigns and physical activations have been named in the latest RG Retail Excellence Awards 2026 shortlists… The…
Episode 67 – Sibel Candemir discusses Hispanic dairy plus much more
Sibel Candemir, chief marketing officer at Irving, Texas-based Cacique, joins Dairy Foods for Episode 67 of the “Let’s Talk Dairy” podcast, where she discusses Hispanic dairy.
TikTok Shop to launch its own response to Amazon Prime
TikTok Shop wants to move beyond viral influencer products and impulse buys: the online platform is testing product subscriptions and a paid membership in the United States. In…
Influencer Steffi Mercie’s cheese breaks records at Delhaize
In just 15 weeks, Delhaize has sold 100,000 units of the Belgian cheese Mercieke, created by influencer Steffie Mercie. The retailer aims to serve as a springboard for the…
Depop introduces The Zara Larsson Edit with global campaign
Resale marketplace Depop has unveiled its newest campaign starring Zara Larsson, with the multi-platinum artist also providing an exclusive edit featuring 20 to 30 pieces…
Decathlon launches ‘Middle Aisle’ in discounter push
Decathlon has introduced its own version of the famed ‘Middle Aisle‘ promotion across its UK and Ireland stores, websites and app. The company’s new value-focused offer will…
Average Rob’s Tout Bien lager is on track to reach 10 million in revenue
In a sluggish beer market, Tout Bien, the beer brand owned by Belgian influencer Average Rob, saw its revenue grow by 86% last year. The brand is aiming for revenue of 10 million…
Save Mart, Lucky roll out their largest-ever fuel discount
The promotion, which offers savings of up to $1 per gallon, comes as grocers lean into gas discounts and other deals to help customers save money.
How Champagne mastered the art of the collaboration
Creative collaborations are the lifeblood of Champagne marketing, enabling brands to find new audiences and enhance their lifestyle appeal. Lucy Shaw charts the best. The post How…