Mamas and Papas appoints new CFO and marketing director
Jessica Hodgson takes on the CFO role, while Helen Monks joins from Regatta Group as brand and marketing director
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Just Eat Takeaway.com Launches AI-Powered Advertising Platform
Just Eat Takeway.com has launched JETads - a new AI-powered advertising platform for European advertisers focusing on three advertiser groups.
After 10 years, is it time Aldi cooked Kevin?
A decade after the discount supermarket introduced Kevin the Carrot as part of its festive advertising, Katie Searles asks if Aldi needs to retire the anthropomorphic vegetable……
Why J.C. Penney is taking on deal fatigue for its holiday campaign
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with agency Mischief.
Liquid I.V. enlists former Poppi CMO to drive cultural impact
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
Sainsbury’s joins Retail Trust’s call for shoppers to respect retail staff
Sainsbury’s has joined the the Retail Trust’s ‘Lets Respect Retail campaign’, which asks shoppers to treat retail workers with kindness and respect. The supermarket chain is the…
From GTA VI to TikTok Shop: Dave Morrissey flags the three digital marketing trends retailers can’t afford to ignore
The launch of Grand Theft Auto VI, the growing power of creators and the hidden benefits of TikTok Shop are set to reshape digital marketing. These should be the key focus areas…
Fabletics VP of Media & Growth Europe Daniel Klarkowski on why authenticity, AI and influencers are reshaping growth
As an ecommerce native business, digital marketing has long been fundamental to Fabletics’ success. However, retail’s tectonic plates are shifting once again. With the penetration…
Danone joins Nestlé, Coca-Cola in revising recycling labels after EU greenwashing probe
The Evian owner committed to specifying what parts of its water bottles are made from 100% recycled plastics and will refrain from misleading marketing.
Cointreau announces partnership with Olivia Attwood’s podcast
Cointreau has announced a marketing partnership with reality TV star Olivia Attwood’s popular culture podcast Olivia’s House, as the brand aims to expand its customer reach. This…
Walmart’s chief marketer breaks down retailer’s Muppet-fueled holiday campaign
For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.
No cars, more shoppers? How Oxford Street pedestrianisation will reshape retail marketing
As of this Monday [26 October 2026] Oxford Street will be pedestrianised, marking a new chapter for one of London’s most well-known shopping hotspots. An initial report and…