Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
With budgets tightening across the business world, marketing is often under pressure to do more with less. But what if a brand could pay for part of a campaign without paying…
IAB Europe, the European-level association for the digital marketing and advertising ecosystem, has opened two new Commerce Media measurement standards documents for public…
The grocer emphasized that discounts on more than 1,000 products are not “short-term deals” and represent nearly every store department.
Carrefour Belgium has relaunched ‘The Wheel of Recycling’ to coincide with World Cleanup Day and its sustainability strategy.
Increased promotional activity, inflation and reduced brand marketing have weighed on trading margins despite solid summer revenue growth
McVitie’s has launched a multi-million-pound marketing campaign which highlights its umbrella of popular brands and the role the business plays in Britain. This campaign will run…
Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.
Chief marketer Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.
Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.
Inflation fatigue, geopolitical uncertainty and lifestyle recalibrations are defining 2026 Italian consumption, notes Coop Italia.
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