Puma welcomes Anta Sports as majority shareholder
Anta Sports becomes Puma’s largest shareholder after acquiring 29% stake from Artémis
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Anta Sports officially becomes largest Puma shareholder
The Chinese sports giant finalized its acquisition of a roughly 29% stake in the athletics brand for about $1.7 billion.
PUMA names new majority shareholder
PUMA has named Chinese sportswear firm ANTA Sports as its new largest shareholder, marking a “new chapter” for the firm. This follows ANTA Sports acquisition of the 29.06 per cent…
Puma reshuffles European management team
Puma has reshuffled its European management team. Fokko de Rooij, a Dutch national, will become director for Europe effective October 1, while Daniel Pustina will take over as…
Puma names ex-Nike exec as senior vice president sports marketing
Puma has named Steve Cecchini as its new senior vice president for sports marketing. He joins the firm from Nike, where he was general manager, global football clubs, federations…
Frasers Group to contest ‘out of touch’ ASA ruling
Retailer hits back at advertising watchdog after regulator banned Puma baselayer top ad for misleading reference pricing claims
Puma’s vice president of global sports marketing steps down
Johan Adamsson, vice president of global sports marketing and sports licensing at Puma has left the company for personal reasons. Adamsson has been at the firm for more than 25…
Puma limits loss, while revenue decline accelerates
At Puma, the operating loss was cut in half in the second quarter, despite a further decline in sales. The German sporting goods manufacturer expects a gradual recovery in the…
Puma still trails competition after challenging H1, says GlobalData
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Puma appoints Dusan Hamlin as VP of e-commerce
New vice president joins from digital leadership roles at Reebok and Adidas following two decades in the industry
Puma appoints digital veteran to lead global ecommerce push
Puma has appointed former Adidas and Reebok executive Dusan Hamlin to the newly created role of vice president of ecommerce as it looks to accelerate its digital growth. Hamlin…