Pepsi honors Bills Mafia with commemorate can
To celebrated the Buffalo Bills’ first regular-season home opener at the new Highmark Stadium, Pepsi developed limited-edition commemorative cans.
Beverage news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
PepsiCo to end manufacturing operations at Maryland bottling plant
The soda giant, which will lay off 143 workers, pointed to changes in consumer preferences and technology as the reason for the move.
Inside PepsiCo’s dirty soda playbook
The beverage giant is putting a ready-to-drink twist on the buzzy drink trend, which an executive said has yet to reach its peak.
Pepsi Prebiotic Cola, Drybar team up for ‘getting-ready’ refresh
Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide.
PepsiCo revs up experiential marketing with five-year Silverstone deal
PepsiCo has revealed the signing a five-year partnership with Silverstone, with an eye to turning major sporting events into immersive brand experiences for Pepsi, Doritos and…
PepsiCo strikes five-year Silverstone food and drink deal
PepsiCo has signed a five-year partnership with Silverstone to become the motorsport venue’s official soft drinks and snacks partner. The agreement will bring brands including…
Carlsberg Expands PepsiCo Partnership To Azerbaijan
Carlsberg announced a new agreement with PepsiCo to serve as its bottler in the Republic of Azerbaijan starting 1 January 2027.
Battle of the Brands: Primark hits out at Skims with mobile billboard stunt
Primark’s latest stunt has played into a technique used by many brands, most predominately by Pepsi and Coca Cola. The two beverage firms are famous for snipping at each other and…
India Firm On 'Energy Drink' Crackdown Despite Pepsi, Red Bull, Monster Protest
India's food regulator targets India's $1.6B market, ordering top brands like Red Bull and Pepsi to stop using 'energy drink' on labels...