Inside PepsiCo’s functional food strategy
The CPG giant aims to let consumers personalize their health through a range of options from Doritos without artificial dyes to Propel with protein and fiber.
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The CPG giant aims to let consumers personalize their health through a range of options from Doritos without artificial dyes to Propel with protein and fiber.
The launch taps into growing consumer interest in protein snacks, pitting it against competitors such as Chomps and PepsiCo’s Good Warrior.
PepsiCo is ramping up its protein snacking portfolio with a new line of bars under its Good Warrior brand. The post PepsiCo champions protein with Good Warrior bars appeared first…
The snacking giant is boosting the protein content in several brands, with more than half of consumers prioritizing the nutrient during snacking occasions.
The chocolatier is the latest to jump into the TikTok-inspired craze, while California Pizza Kitchen expands its CPG lineup with prepackaged salads.
CEO Ramon Laguarta said the company plans to raise prices on select offerings and evaluate “every cost with aggressive lenses.”
PepsiCo has indicated it will cut costs after lowering its earnings outlook for 2026 on the back of margin pressures in its North America business. The post PepsiCo to cut costs…
The snack giant is tapping into culinary expertise to remain competitive and uncover flavors that will resonate with fickle consumers.
PepsiCo’s Lay’s is the most exposed food brand, with Doritos, Hershey’s, Cheetos, Kellogg’s and Reese’s also vulnerable, Brand Finance determined.
Victoriano Perez Mies joins the frozen food producer after nearly two decades at PepsiCo, assuming leadership of several areas of operation.
The food giants are among the founding members of a CPG consortium to accelerate innovation for plastic alternatives.
PepsiCo’s Lay’s is the most exposed food brand, with Doritos, Hershey's, Cheetos, Kellogg's and Reese's also vulnerable, Brand Finance determined.