The Friday Checkout: Can Red Bull energize Kroger’s quest to build a low-price image?
The grocery chain has stopped selling the energy drink maker’s products at some banners as it works with suppliers “to keep prices affordable.”
European FMCG news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Red Bull expands range with Pistachio & Berries drink
Red Bull expanded its range with the launch of its Winter Edition Pistachio & Berries, which will be available across retail channels from 28 September. This new product taps into…
Red Bull Fuji Apple & Ginger joins permanent lineup
Red Bull announced that its Winter Edition Fuji Apple & Ginger now will be a permanent addition to the Red Bull Editions lineup.
McDonald’s expanding specialty beverage lineup
McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink.
India Firm On 'Energy Drink' Crackdown Despite Pepsi, Red Bull, Monster Protest
India's food regulator targets India's $1.6B market, ordering top brands like Red Bull and Pepsi to stop using 'energy drink' on labels...
Energy drinks ban for under-16s set for April 2027
Products from core convenience store brands such as Red Bull, Monster and Relentless are affected by the ban