ITVET appoints Toolbox Marketing to strengthen brand presence
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Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Google AI Max carries 72% higher invalid traffic rate for retailers, research shows
Study reveals automated campaign feature accounts for 68% of invalid search clicks
Major new ‘Make It Gold with Kerrygold’ campaign inspires consumers to make every meal moment shine
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Lakeland responds to changing shopper priorities with new AW26 campaign
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Operation Smile campaign returns to Superdrug
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Stripe & Stare launches new TV advert
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Three-quarters of consumers say the marketing they receive is irrelevant, Optimizely reports
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ChatGPT targets conversions: what OpenAI’s advertising push means for retail media
OpenAI is turning advertising inside ChatGPT from an experimental awareness channel into a performance marketing platform – a move that could divert budgets from search, social…
Lactalis UK & Ireland backs Seriously Spreadable Cheddar with latest TV campaign
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Columbia Sportswear calls off the search for the edge of the earth
Columbia Sportswear’s CEO Tim Boyle has officially called off the search for the edge of the earth. This is the last instalment in its ‘Expedition Impossible’ campaign which…
Phizz launches its biggest travel-focused marketing campaign to date
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GoGo squeeZ targets healthy snacking uplift with Disney and Pixar’s Toy Story 5 on-pack promotion
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