Swig, Liquid Death Halloween collaboration sparks social media frenzy
Swig, Home of the Original Dirty Soda, and Liquid Death launched their first-ever collaboration on Oct. 26, introducing Blood Thirsty, a limited-time drink served in an exclusive…
Beverage news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
FIAB Releases Pre-Election Manifesto For Spanish Food And Beverage Sector
Spain's food and beverage federation FIAB has urged candidates to recognise the sector as essential in future national and EU policymaking.
Boston Beer CEO says hard sports drinks are alcohol’s ‘next big thing’
The Sam Adams maker has entered the emerging vodka ade space, which has “exploded faster” than hard teas or seltzers, according to Jim Koch.
Simone Biles partners with Sodastream to introduce new fountain
In honor of National Sparkling Water Day, Sodastream is introducing Sodastream Fountain, a countertop beverage system that lets consumers customize flavor, carbonation level and…
Via Carota Sparkling Cosmo
Via Carota Craft Cocktails, an award-winning premium ready-to-drink (RTD) cocktail brand, announced the launch of the Sparkling Cosmo.
Primo Brands opens first new factory post merger
The Arkansas plant will increase production for sparkling water brand Mountain Valley as demand for premium beverages surges.
Gymshark signs Megan Thee Stallion as first celebrity ambassador
Gymshark signed Megan Thee Stallion as its first celebrity ambassador in a multi-year partnership spanning marketing campaigns and online and in-store shopping experiences. The…
KFC rolls out Kwench drinks range across Scotland as sales more than double
KFC has rolled out its Kwench speciality drinks range across all 58 of its Scottish restaurants. The range, which includes 13 drinks spanning milkshakes, iced coffees, matcha…
akvilė water
akvilė, a Lithuanian brand of naturally alkaline, zero-nitrate mineral water, announced the U.S. introduction of its line of sparkling and still waters.
Cantine Riunite adds 187-ml size Riunite Zero, Maschio Zero
Italian wine brand Cantine Riunite announced the launch of 187-ml bottles of Riunite Zero Red Semi-Sparkling and Maschio Zero White Sparkling.
bubly Berry Sparkle Sangria, Paradise Paloma
bubly sparkling water is stirring things up with two new, cocktail-inspired flavors: bubly Berry Sparkle Sangria and bubly Paradise Paloma.
ESM’s Retail Wrap – Arctic Blue Beverages, ICA Sweden, Korzinka, SPAR Austria
Nordic beverage company Arctic Blue Beverages appoints Marko Sulin as its new chief financial officer, among other news.