Gremlins In the Machine – DIA Partners With Warner Bros. On Gamified Range
Spain’s DIA is rolling out a range of products inspired by the Gremlins films, as part of a gamification and nostalgia campaign.
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Inside Omaha Steaks’ efforts to ditch marketing bull and attract Gen Z
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.
Gymshark signs Megan Thee Stallion as first celebrity ambassador
Gymshark signed Megan Thee Stallion as its first celebrity ambassador in a multi-year partnership spanning marketing campaigns and online and in-store shopping experiences. The…
ANL renews £10,000 NewstrAid sponsorship for 2026
The publisher has supported the newspaper and magazine industry charity since 2022
The Very Group appoints Beckie Crane-Stanion as marketing director
Crane-Stanion brings over a decade of experience in the brand and retail sector, spanning fashion, sport and beauty
Retail Trust launches safety campaign ahead of Christmas
More than 300 retail companies are backing the initiative across UK stores and digital advertising spaces
Gap rolls out ‘fashiontainment’ strategy with boy band collaboration
A multiyear deal with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.
Watch: Dunelm puts ‘autumn glow-ups’ at the heart of latest campaign
Dunelm’s newly launched autumn campaign positions the home as a space for easy seasonal refreshes, as consumers prepare for the colder months. The homeware retailer’s new…
Spar Scotland launches supplier-backed £50,000 voucher giveaway
Spar Scotland has launched a supplier-backed giveaway campaign which aims to drive footfall, increase basket spend and support participating brands. Running from 10 September for…
Lush, Hamleys, Space NK and Very shortlisted for marketing Retail Excellence Awards
Retail’s standout marketing teams, brand partnerships, Christmas campaigns and physical activations have been named in the latest RG Retail Excellence Awards 2026 shortlists… The…
Episode 67 – Sibel Candemir discusses Hispanic dairy plus much more
Sibel Candemir, chief marketing officer at Irving, Texas-based Cacique, joins Dairy Foods for Episode 67 of the “Let’s Talk Dairy” podcast, where she discusses Hispanic dairy.
C-store owners to earn up to £1.2k from The i Paper giveaway
The Associated Newspapers campaign is supported by the Fed