Amazon sees e-commerce struggle amid AI turmoil
While Amazon’s cloud services are posting record growth, the online retailer’s core business is faltering. Product sales are growing by barely 2%, and advertising revenue is also…
Corporate news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Consumer brands increase ad spend despite slower growth as retail media gains ground
Consumer goods brands are increasing advertising investment even as sales growth slows, with retail media emerging as a key beneficiary of the shift. The post Consumer brands…
Cotswold Outdoor Group expands retail media strategy to in-store with Broadsign and IUF
Collaboration delivers scalable display network infrastructure, creating new omnichannel opportunities for advertisers and driving measurable results
Wayfair ups investment in sports for values-focused brand platform
The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.
McDonald’s pilots retail media network in billion-dollar advertising push
McDonald’s has been trialling a new media network in the States, as the fast-food giant looks to turn its digital and physical customer touchpoints into a new advertising revenue…