Carrefour looks back on record-breaking Scanmania event
The anniversary edition of Scanmania turned out to be the most successful commercial promotion in the history of Carrefour Belgium. The winner of the 1-kg gold bar was announced…
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GUEST COMMENT The store is part of the story: why retail media’s content boom requires a new approach to measurement
Most in-store content today is repurposed. A brand shoots a TV commercial or a social video, then resizes it for a retail screen and calls it in-store advertising – but there are…
Influencer Steffi Mercie’s cheese breaks records at Delhaize
In just 15 weeks, Delhaize has sold 100,000 units of the Belgian cheese Mercieke, created by influencer Steffie Mercie. The retailer aims to serve as a springboard for the…