Athletic Brewing appoints new CMO amid marketing push
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Stella Artois & Netflix launch Gentlemen-themed campaign
Stella Artois partnered with Netflix to launch a major global marketing campaign, ‘The Gentlemen’s Serve’, fronted by actor Theo James and Sir David Beckham. This campaign…
Maynards launches major OOH campaign across the UK
Maynards Bassetts has launched the latest part of its long-standing ‘Set the Juice Loose’ campaign, which shows its range of wine gums and jelly babies. The marketing campaign was…
Coca-Cola launches Premier League campaign featuring Central Cee
Coca-Cola has launched its new Premier League campaign for the upcoming 2026/27 season to boost visibility and overall sales during the major sporting occasion. The new campaign…
Co-op and Coca-Cola bring back ‘Meals That Matter’ campaign for Special Olympics GB
Co-op, Coca-Cola Europacific Partners and Special Olympics Great Britain have relaunched their ‘Meals That Matter’ campaign, with 5p from every qualifying lunchtime meal deal…
Complaint against BuzzBallz’s marketing installation upheld
A complaint against ready-to-drink cocktail firm BuzzBallz for promotional activity with a branded vending machine on London’s South Bank has been upheld by the alcohol industry’s…
BrewDog launches “Park IPA” marketing campaign
BrewDog is launching a new major marketing campaign “Park IPA” which is designed to make Punk IPA as the definitive craft beer of London’s summer park-drinking culture. The…
Opinion: Why drinks brands can’t buy their way onto your feed anymore
For many drinks brands, 2026 marks a fundamental change in how social media works for them. With the latest high fat, sugar, or salt (HFSS) advertising restrictions now in force…
poppi’s marketing director on turning Love Island buzz into UK growth
poppi is betting on bold branding, a tightly defined Gen Z consumer and culture-led partnerships to stand out in a fiercely competitive category. UK marketing director Stephanie…
Co-op launches discount across white wine range
Co-op is offering members a new summer white wine deal, which offers a 20 per cent discount on two bottles bought in stores. Running until 25 August, the promotion runs…
Pimentae aims for £1m with first crowdfund
Tequila-based ready-to-drink brand Pimentae will launch its first crowdfunding campaign next week with a target of £1 million (US$1.3m). The post Pimentae aims for £1m with first…
Are campers a massive untapped market for drinks?
As summer holidaymakers toast marshmallows over campfires, Sarah Neish asks marketing experts whether campers are a smoking hot demographic, and why this consumer segment is left…