Carlsberg revives ‘If Carlsberg Did…’ campaign after decade-long absence
Carlsberg has brought back its ‘If Carlsberg Did…’ advertising platform for the first time since 2016 as part of a major summer campaign. Running from 20 July to 31 August,…
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Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services — updated automatically and linked to the original publishers.
Average Rob’s Tout Bien lager is on track to reach 10 million in revenue
In a sluggish beer market, Tout Bien, the beer brand owned by Belgian influencer Average Rob, saw its revenue grow by 86% last year. The brand is aiming for revenue of 10 million…
How Champagne mastered the art of the collaboration
Creative collaborations are the lifeblood of Champagne marketing, enabling brands to find new audiences and enhance their lifestyle appeal. Lucy Shaw charts the best. The post How…
Cutwater taps Parker Posey for summer campaign
Anheuser-Busch's ready-to-drink brand Cutwater has teamed up with actor Parker Posey to 'redefine' summer hosting with Long Island Iced Tea The post Cutwater taps Parker Posey for…
Stoli to boost Pride and morale with latest investment
A campaign supporting the launch of SPI Group’s Stoli brand will roll out in Brighton’s pubs and bars next month to coincide with the city’s Pride celebrations. Jessica Mason…
GORGIE launches strategic investor campaign featuring Alix Earle, Jon Bon Jovi
This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional…
SPYLT unveils bold packaging update
SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.”