Tia Maria unveils Christmas campaign with Sophie Ellis-Bextor
Coffee liqueur brand Tia Maria has launched its Christmas marketing campaign in partnership with singer Sophie Ellis-Bextor. Running from October 2026 to January 2027, the latest…
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Gymshark signs Megan Thee Stallion as first celebrity ambassador
Gymshark signed Megan Thee Stallion as its first celebrity ambassador in a multi-year partnership spanning marketing campaigns and online and in-store shopping experiences. The…
PG Tips unveils major rebrand and marketing campaign
PG Tips has unveiled a rebrand across its range which includes refreshed packaging and an integrated marketing programme which aims to drive long-term growth. A new tea blend and…
Pepsi celebrates New York Knicks with Championship can
PEPSI and the New York Knicks are tipping off the 2026-27 season with Champions Deserve Pepsi, a new campaign honoring the team’s title and limited-edition PEPSI x Knicks…
CCEP launches golden ticket campaign
Coca-Cola Europacific Partners (CCEP) has announced a major promotion across wholesale and independent convenience in a ready-to-drink campaign. The drinks manufacturer is…
BrewDog unveils nationwide ‘Choose Craft’ campaign
BrewDog has launched a new nationwide campaign that highlights craft beer, brewers and beer lovers as part of its next phase of brand marketing. The ‘Choose Craft’ campaign…
Co-op brings back £1 Costa Express deal every Friday in October
Co-op is bringing back its £1 Costa Express drinks offer, with the promotion set to run every Friday throughout October. From 2 to 30 October, shoppers will be able to…
Twinings launches ‘But First, Tea’ campaign to drive modern wellbeing positioning
Twinings has launched a major new brand campaign aimed at positioning tea as a more active wellbeing choice and creating new drinking occasions among younger consumers. The…
PureOaty unveils refreshed brand identity
Oat drink brand PureOaty has unveiled a refreshed brand identity as it works towards solidifying its presence in the British oat food market. The rebrand launched in mid-September…
Boston Beer hires tech-savvy CMO to hone data-driven marketing
Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
Living Things unveils biggest marketing campaign
Probiotic soda brand Living Things has launched its biggest marketing campaign, ‘Refresh Your Inner Thing’, which marks a milestone in its overall growth. The mass media campaign…
BrewDog enters five-year Leicester Tigers partnership
BrewDog has teamed up with rugby union club Leicester Tigers, becoming the official beer partner during 2026-27. The new partnership will involve marketing activations, as well as…