Bel’s Negar Sedghi on capacity, GLP-1 and “marketing to algorithms”
Bel’s US general manager Negar Sedghi on capex, GLP 1, healthier snacking – and why AI is reshaping shopping. The post Bel’s Negar Sedghi on capacity, GLP-1 and “marketing to…
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Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
AMA Dairy Welfare Labels Meet EU EmpCo Requirements, Supporting Exports To Germany
Austrian agricultural marketing group AMA has received approval from Germany’s Animal Welfare Initiative for its quality labels.
Arla launches long-term multibrand platform Feed Life
Arla Foods UK has launched a new long-term brand platform, Feed Life, which consolidates its portfolio of dairy products. This is part of the company’s masterbrand marketing…
FDA Allows Marketing Of Juul's New E-cigarettes And Flavoured Pods
The US Food and Drug Administration has authorised the marketing of three new 'JUUL2' e-cigarette products.
Beyond Meat launches campaign to encourage healthy eating
Plant-based brand Beyond Meat has launched major campaign Beyond Busy: September Reset, which aims to inspire the UK to implement healthier eating habits. Running from 1…
John Morgan featured in new MilkPEP ad
Timed to the back-to-school season, the campaign reminds parents of the critical role nutrition plays in helping set kids up for a successful day at school. Including milk with…
Ainsley Foods launches marketing tour across Morrisons UK
Ainsley Foods Company highlighted its couscous range last week through a five-day in-store activation fronted by TV chef Ainsley Harriott. The marketing installation will take…
Co-op launches 1p chocolate deal for new Just Eat customers
Co-op has launched a limited-time 1p chocolate promotion for new customers ordering groceries through Just Eat this weekend. Running from Friday 21 August until Sunday 23 August…
RedPop® Brings The ‘Snack Me’ Spirit To The Summer
From its collaboration with Supergirl to its digital campaign, RedPop® brings its rebellious spirit to the world of snacking.
Food Thoughts unveils rebrand and expansion
Cocoa-brand Food Thoughts has introduced a new premium range of cake mixes, frostings and chocolate chips, as part of a refreshed brand identity. A new logo, packaging, visual…
Jif’s reworks logo to go beyond peanut butter and jelly
A new campaign taps into the brand’s recognizability and turns it into a vehicle to suggest new occasions for the peanut butter.
Kellogg’s backs STV’s Big Scottish Breakfast campaign
Kellogg’s has announced a partnership with STV to support the Children’s Appeal breakfast campaign for the 4th consecutive year. The cereal giant is set to match every £1 raised…