Amy’s Kitchen tackles ultra-processed food myths in national campaign
The campaign is intended to position minimally processed foods as the better bargain in the long run.
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Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Inside Omaha Steaks’ efforts to ditch marketing bull and attract Gen Z
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.
Nestlé sued in Texas over arsenic, lead in baby food
Texas Attorney General (AG) Ken Paxton has sued Nestlé and its US subsidiary Gerber for selling baby food containing heavy metals while falsely marketing them as safe. The post…
Intermarché Launches Campaign To Support French Fruit Growers
Intermarché is promoting smaller-sized apples as part of efforts to support French apple growers affected by summer heatwaves and drought.
Chicago Town launches YouTube series as part of campaign
Chicago Town launched a five-part YouTube series that is part of a marketing strategy to engage younger audiences through creator-led content and platforms. This is part of the…
Blue Diamond teams with Julianne Hough
The campaign features two Blue Diamond Almondmilk varieties: Unsweetened Simple, made with just three ingredients: water, almonds and sea salt; and Chocolate Protein, featuring an…
Napolina invests six-figures in major marketing campaign
Italian food brand Napolina has unveiled a major new marketing campaign which will run throughout October and November. This comes as the brand has experienced significant growth…
Land O'Lakes launches new ad campaign
The campaign features imagery from Repicturing Rural, Land O'Lakes' ongoing collaboration with Getty Images via the Modern Rural Collective (MRC), and includes new content…
Nestlé Shoots To Score Younger Generation With NBA Deal
Nestlé is making its biggest-ever international sponsorship play through an NBA deal with its cocoa and malt drinks business.
Heinz marks 150 years of ketchup with new UK campaign
Heinz is celebrating 150 years of its tomato ketchup with a new UK campaign highlighting the brand’s long-standing role in British food culture. Created by Wieden+Kennedy London…
Kraft Mac & Cheese enters first new category in decades with cheesy ramen
The launch comes as owner Kraft Heinz invests $700 million into marketing, sales, and R&D under CEO Steve Cahillane to drive growth.
Nutella maker Ferrero building a sweets ‘powerhouse’ in the US
The company is increasing marketing and innovation as it aims to nearly double sales to $20 billion through a portfolio of candies, cereals and more.