Asics launches new trail runner campaign
Asics has unveiled a new campaign which puts the spotlight on trail running. Devised by creative agency AGIT8, the marketing drive highlights that trail running is “tough” but…
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
George at Asda becomes destination for style and value in new campaign
George at Asda has unveiled a new campaign that aims to reposition the brand as “a destination where style and value exist together”. Devised by creative agency Lucky Generals, it…
In Pictures: Burberry latest campaign showcases London commute
Fashion house Burberry has unveiled its Autumn 2026 campaign which captures the daily rituals of London life. The campaign sees the designer label return to the city and recreates…
Foot Locker highlights ‘sneaker culture’ in new brand platform
Foot Locker has launched a new campaign showcasing its role at the “centre of sneaker and basketball culture”. Titled ‘It Always Will be Foot Locker”, the brand platform features…
Rhone CMO on marketing at an inflection point for the apparel brand
“A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, as well as an evolution of performance apparel.
Tesco’s latest campaign urges shoppers to use Clubcard rewards
Tesco has unveiled a new campaign, encouraging consumers to take advantage of their Clubcard rewards. Devised by creative agency BBH London, the campaign aims to encourage…
Ocean Outdoor retains Canary Wharf Group DOOH portfolio
Canary Wharf Group’s digital-out-of-home network in London will still be managed by Ocean Outdoor UK, after the firm won a competitive tender. The pair have worked together for 15…
Transport for London opens up small format ad sites outside underground stations, enhancing its OOH ‘local layer’
Local London businesses are set to gain further access to advertising opportunities across London’s Underground network, after Outdo secured a new contract to operate poster…
Nichols sales rise as Vimto delivers strong international growth
Vimto owner Nichols has posted higher first-half sales and profit, driven by growth across its UK, international and out-of-home businesses. Group revenue increased 4.7 per cent…
Yorkshire Baking Co unveils MEGA Loaf Cake rebrand ahead of Yorkshire Day
Yorkshire Baking Co has refreshed its MEGA Loaf Cake range. The new packaging will roll out across the company’s core loaf cake portfolio ahead of Yorkshire Day on 1 August.…
SPYLT unveils bold packaging update
SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.”