Red Bull Fuji Apple & Ginger joins permanent lineup
Red Bull announced that its Winter Edition Fuji Apple & Ginger now will be a permanent addition to the Red Bull Editions lineup.
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BACARDÍ builds on brand, rum’s legacy
Although National Rum Month might be coming to close as August wraps, the spirit’s role in consumers’ imbibing celebrations continues to shine and BACARDÍ Rum is helping to build…
Masking solutions ensure quality taste in functional beverages
With the increased popularity of functional beverages, formulators utilize masking ingredients to balance off-notes.
Fernet-Branca, Austin England pay tribute to tattoo culture with bottle design
Fernet-Branca announced the third installment in its annual U.S. Limited Edition series, enlisting Los Angeles-based artist Austin England to reimagine the bottle into a…
Corona, Modelo maker names supply chain lead for beer division
Alex Alvarez will join Constellation Brands after serving in supply chain roles at Suntory Global Spirits and Brown-Forman.
Olivia Rodrigo unveils new MOUNTAIN DEW Baja Blast at Taco Bell
Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the…
Copper Cane Wines & Spirits Westhoff Pioneers Collection
Copper Cane Wines & Spirits announced the launch of its Westhoff Pioneers Collection, an exclusive new line of historically inspired red wine blends.
Bluewater demonstrates reverse osmosis system for specialty coffee
Bluewater showcases a treatment platform designed to give coffee operators greater control over water composition and extraction.
Pernod Ricard posts declining full-year results, cites weak China demand
Global alcohol manufacturer Pernod Ricard reported a weak full-year performance, with net sales decreasing by 3.9 per cent to approximately £8.1bn. The company saw its net profit…
Stella Artois & Netflix launch Gentlemen-themed campaign
Stella Artois partnered with Netflix to launch a major global marketing campaign, ‘The Gentlemen’s Serve’, fronted by actor Theo James and Sir David Beckham. This campaign…
La Pulga Tequila debuts 2026 TCU Horned Frogs Collector’s Bottle
La Pulga Tequila debuted a new 2026 Horned Frogs Collector’s Bottle and the Horned Frogs Three-Year Collection, a limited-edition boxed set featuring all three commemorative…
Unite proposes strike at Diageo’s Scottish distillery
Trade union Unite announced plans to dispute over job cuts at Diageo’s Cameronbridge distillery in Leven, Scotland. Diageo is the parent company of a portfolio of popular alcohol…