Boston Beer CEO says hard sports drinks are alcohol’s ‘next big thing’
The Sam Adams maker has entered the emerging vodka ade space, which has “exploded faster” than hard teas or seltzers, according to Jim Koch.
Nieuws over Dranken
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
Canadian import ban prompts shift
Following the import ban on certain Canadian beverage alcohol products, experts anticipate a change in consumer behavior.
NutraBio Labs PROTEIN NOW!
NutraBio Labs Inc. announced the launch of PROTEIN NOW!, a shelf-stable protein shot delivering 21 grams of protein in a travel-friendly 3.38-ounce bottle.
Amstel unveils refreshed visual identity
Amstel has launched a refreshed visual identity that aims to showcase the brand as a premium option within the beer category. The new visual identity features a redesigned logo…
Sprite launches basketball on-pack promotion
Coca-Cola Europacific Partners (CCEP) has launched a new Sprite on-pack promotion in partnership with the NBA. Running from November 2026 to March 2027, there will be…
Red Bull Winter Edition Pistachio & Berries hits the market
Red Bull introduced its Red Bull Winter Edition Pistachio & Berries. This seasonal offering is available for a limited time with and without sugar at retailers nationwide while…
Zevia nabs $20M investment to fund turnaround
The money from GP Investments will help the better-for-you soda brand diversify its product offerings and increase distribution.
Hackers demand nearly 9 million euros from AB InBev following a possible data breach
Beer giant AB InBev is investigating a possible cyberattack in which hackers claim to have stolen 3.9 gigabytes of company data. The cybercriminals are demanding a ransom of $10…
Software systems play key role in cognitive warehousing
As beverage operations manage SKU proliferation, experts highlight how software solutions provide inventory visibility, intelligent slotting and efficient product movement.
Basil Hayden Cognac Cask Reserve
Basil Hayden announced the introduction of a new limited-edition release: Basil Hayden Cognac Cask Reserve.
Vinitaly.USA strengthens Italian wine’s US presence
Three hundred Italian exhibitors and wine industry professionals from 35 countries will come together at Vinitaly.USA.
Leftovers: Lays gives thanks with holiday flavors | Dogfish Head brews ‘ancient’ beer
The potato chip brand is releasing a seasonal lineup based on Thanksgiving favorites, while Tajín introduces a swicy chamoy sauce.