How AB InBev built a culture of creative effectiveness that drives growth
To focus its marketing efforts, the Bud Light owner looks for opportunities at the intersection of consumer needs and business problems, rather than chasing creative ideas…
Nieuws over Dranken
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
Tequila Don Julio partners with designer Patricio Campillo on bottle design
Tequila Don Julio has partnered with renowned Mexican designer Patricio Campillo on the latest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle.
Heineken warns: weight-loss products threaten beer sales
The rise of weight-loss drugs such as Ozempic and Wegovy is having a growing impact on the beer industry. Heineken is warning British bar and restaurant owners that consumers are…
Heineken Document Reveals Worries Over Weight-Loss Drugs And Beer Sales
Heineken urges British pubs to adapt to growing weight-loss drug use or risk losing customers and revenue as beer sales come under threat.
![[In the picture] Aldi opens a pop-up wine bar in Antwerp](data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20800%20500%27%20preserveAspectRatio%3D%27xMidYMid%20slice%27%3E%3Cdefs%3E%3ClinearGradient%20id%3D%27g%27%20gradientTransform%3D%27rotate%28128%20.5%20.5%29%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%233b6fd6%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%23123a86%27%2F%3E%3C%2FlinearGradient%3E%3CradialGradient%20id%3D%27b%27%20cx%3D%270.5%27%20cy%3D%270.5%27%20r%3D%270.5%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270.35%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270%27%2F%3E%3C%2FradialGradient%3E%3C%2Fdefs%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27url%28%23g%29%27%2F%3E%3Cellipse%20cx%3D%27552%27%20cy%3D%27270%27%20rx%3D%27400%27%20ry%3D%27250%27%20fill%3D%27url%28%23b%29%27%2F%3E%3Cg%20fill%3D%27%23ffffff%27%20opacity%3D%270.14%27%20transform%3D%27translate%28500%20200%29%20scale%2814%29%27%3E%3Cpath%20d%3D%27M9%202h6v2l-1%203v3l1%203v6a2%202%200%200%201-2%202h-2a2%202%200%200%201-2-2v-6l1-3V7L9%204V2z%27%2F%3E%3C%2Fg%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27%23000000%27%20opacity%3D%270.04%27%2F%3E%3C%2Fsvg%3E)
[In the picture] Aldi opens a pop-up wine bar in Antwerp
To prove, in the run-up to the holidays, that good wine doesn't have to be expensive, Aldi is opening its own pop-up wine bar, Al Divino, in the heart of Antwerp. Visitors can…
Coca-Cola opens vote for which town should receive Christmas truck
This year Coca-Cola is letting customers choose where the Christmas Truck’s next stop is, as it brings its popular activation across the country. Voting for the next stop opened…
AI keeps the ball rolling for beverage-makers
Experts share how AI continues to be a useful tool for beverage-makers across categories.
Coca-Cola puts consumers in charge of Christmas Truck tour in new festive campaign
Coca-Cola has launched a new consumer-led Christmas campaign, giving the public the chance to vote for where its iconic Christmas Truck will visit for the first time. The brand is…
UK Online Retailer Virgin Wines Returns To Growth In FY26
UK online retailer Virgin Wines has returned to growth and gained market share in FY26, despite a declining online drinks market.
Food and beverage layoffs accelerate
The sector has slashed close to 30,000 jobs as of September, up 76% from the same period last year.
Simone Biles partners with Sodastream to introduce new fountain
In honor of National Sparkling Water Day, Sodastream is introducing Sodastream Fountain, a countertop beverage system that lets consumers customize flavor, carbonation level and…
Domaine Serene, Saverglass launch lightweight Cépage Eco Bottle
Domaine Serene and Saverglass announced the launch of the new Cépage Eco bottle, a redesigned lightweight package that reduces environmental impact, it notes.